I think that’s a really powerful combination. Imagine doing that and on top of that having cross-promotion, which is what we believe we have. If you have a game, however, that is appealing in general, you can break all the records just with the game. We found that having the ability to cross-promote and having some demographic overlap, of course that’s useful. When we launched CSR Racing, the game we had done before was My Horse. Does this mean there’s a big marketing challenge ahead for Zynga with this game? We have some evidence that if you really do something amazing for the player, that works.ĭawn of Titans is both very different from anything Natural Motion has done before, and anything Zynga has done before. With Clumsy Ninja we wanted to create something lovable, and that game did nearly 10 million downloads in its first week on iOS.
CSR Racing now has 120 million users, and 2 percent of the world’s population has played that game. If you really care about the consumer and the player and you really want to give them something amazing, and you’re able to achieve that, you can follow from that. This game will run on iPad 2 and down to the iPhone 5, perhaps the iPhone 4 as well.Īre you concerned about entering an entirely new genre and whether or not that will work? The soundscape varies as you move around the game into different areas, and as events are occurring. You can realize a world at whatever quality you want. In many ways, this goes beyond consoles, in other ways maybe not quite comparable. We feel comfortable that the vision is being realized. Was it difficult to achieve this kind of look, and will this work even on older smartphones and tablets? The game is quite stunning in its appearance. This was possible because we have a super-passionate, very talented team in London, but also because we have our own real-time, high-performance game engine.
#Dawn of titans strategy full#
We challenged the team with the following: Are you able to create battle scenes with thousands of characters on-screen at the same time, in real-time, with you having full real-time touch control over all of these troops, and make all of these battles resolve within thirty to sixty seconds And they said no, that’s not possible. We wanted to be in this genre, but we also wanted to find people who had the passion for it. The second part was we really wanted to give that team a challenge because they were so good. We definitely wanted to do action-strategy because we felt there was room for innovation. Was the genesis of the game because the team wanted to do action-strategy, or from you or Zynga saying “let’s do action-strategy” as a genre? The listdaily spoke exclusively with Natural Motion’s CEO Torsten Reil about the game and what it means to both Zynga and the industry. In addition to Echo, Titans and troops are brought to life with our Morpheme animation engine, giving in-game Titans and characters dynamic and unique, lifelike movements.” “Echo, Dawn of Titans‘ proprietary engine, enables the game to feature thousands of units on-screen to achieve epic battles and run smoothly on mobile devices. “Powering Dawn of Titans is NaturalMotion’s mobile technology and toolset that creates unprecedented visuals, animation and depth-of-gameplay,” said Reil in his blog post. The game is built using Natural Motion’s expertise with graphics and their very capable in-house tools. Our team has designed every element of Dawn of Titans - from the trees, to the waterfalls, to the Titans, to the battles - to push the edge and create an entertainment experience that we believe supersedes anything found today in the Action Strategy category.” The Dawn of Titans experience is set within a kingdom that looks, feels and sounds real. “Players build their kingdoms to fuel their army, raise Titans and fight battles at epic scale to capture territory. “In Dawn of Titans, players are immersed in a breathtaking, high fantasy world as they lead Titans into epic battles with thousands of soldiers,” said Natural Motion CEO Torsten Reil in a blog entry posted today.
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